February 22, 2023


The fourth edition of our virtual summit focuses on uncovering what lies ahead for the meetings industry.

Created for forward-thinking meeting professionals, it is brimming with expert insights, up-to-date predictions, and best practices from industry leaders. It features big thinking planners who are at the forefront of innovation, sharing how they are creating the future.

What you will learn:

– Why Google is taking a multidisciplinary approach to reimagining its meetings
– How audience priorities have changed and how to adapt events to new audience priorities
– How to start the process to designing meetings the positively impact businesses
– Why AI is a game-changer for event marketing and how to make the most of it
– How holograms can take events to the next level

Watch the Recording


Wednesday, February 22nd

10:45 AM

Interactive Musical Welcome

11:08 AM

Creating Meeting Experiences that Meet Business Needs

Meetings have the power to spur organizational success, but first they must have a significant impact on the participants. Fully understanding the requirements of the business is the first step to designing effective meetings.

11:23 AM

Virtual Events as Lead Generation Machines

11:38 AM

Understanding New Audience Priorities to Grow Events

Audience priorities have shifted significantly since the start of the Covid pandemic. The most successful events have adapted accordingly while legacy events are struggling to retain audiences. New research provides the insight for evolving and growing our events.


11:53 AM

Creating High-Value Experiences on a Tighter Budget

12:05 PM

Disrupting Event Marketing with Artificial Intelligence

Artificial Intelligence has burst onto the scene with ChatGPT stealing the headlines. While some event marketers are challenged by the rise of AI, others are already reaping the benefits. But there is more than meets the eye to making the best use of AI for event marketing.

12:24 PM

How Holograms Are Creating ‘Wow’ Moments at Events and Conferences

12:29 PM

The Power of Joyful Multi-Sensory Event Experiences

How Google is throwing away the meeting planning handbook and instead taking advantage of cross-sector innovation to reimagine what the future of events should be.


Sponsor Showcase

Webex Events (formerly Socio) is the end-to-end event management & experience platform powering immersive, intuitive, and inclusive virtual, hybrid, and in-person events. With features like registration, ticketing, schedules, live streaming, & simulive; attendee engagement tools like games, polls, chat, & sponsorship showcase; and in-person products like onsite check-in & badge printing, lead retrieval & live display.

Interested in more information? Click to download:

Webex Event One Pager

Kaltura provides both live and on-demand video solutions that bring brands and people closer than ever. From virtual and hybrid events to webinars and online learning, Kaltura’s off-the-shelf products offer flexibility, modularity, and ease of integration. Our products enable any size business to create engaging digital experiences and end-to-end video workflows that are enterprise-grade, hugely scalable, and 100% on-brand. 

Interested in more information? Click to download:

Webinars 2023: The good, the bad, and the clunky The state of events 2023 Building a winning event strategy

ARHT is a pioneering global leader in live hologram technology. ARHT captures, transmits and beams presenters as lifelike holograms to appear remotely in one or multiple places at once and deliver memorable interactions with an in-person audience. Be there, as a hologram. ARHT. Empowering you to make an unforgettable impact.

Interested in more information? View:

How Andrew Au Delivered His Keynote As A Hologram At EFC 2022


Signup now to attend online


Skift Meetings is accredited by the Events Industry Council to provide clock hours for webinars. If you are working on your Certified Meeting Professional (CMP) accreditation and want to earn CEs, you can add 2 credit hours by attending this webinar.

This event qualifies for 2 credits under the Strategic Planning category.

Redeem 2 Credits