Panel Discussion
Using Consumer Habits to Inform Recovery

Available On-Demand

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Understanding the Traveler of the Future

2021 has travel and hospitality brands poised for a long-awaited recovery due to the Covid-19 pandemic. But this promised recovery will not look like anything that came before. Consumer habits and preferences have been rewired by the pandemic, forcing brands to dig deeper to connect with and understand potential travelers of the future.

What signals or clues should travel companies be considering to understand the evolving needs of the post-pandemic traveler?

Skift is joined by ICF Next, Allegiant Air, and Hilton Hotels to explore how travel brands can better utilize the unique consumer insights they discovered in 2020 to supercharge their recovery plans for 2021.


  • How new consumer habits formed in 2020 will influence travel decisions in 2021 and beyond
  • What insights can travel brands take from 2020 to position themselves to capitalize on the emerging recovery?
  • What will loyalty programs look like in a post-Covid travel industry?



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Missed the live event? The recording is available on-demand.

Why You Should Participate

Skift Live events are transformative to businesses and brands.


Learn from the experiences and strategies of the most creative leaders at major travel brands.


Our agendas are jam-packed with opportunities to learn from experts, gain tactical knowledge, and understand the latest trends in travel.


Attendees will hear insights on how tech is disrupting the industry and adapting to consumer demand.


ICF Next is a new breed: a consulting agency. We combine the deep creative
capabilities that clients expect from a world-class agency with the expertise they
require to navigate complex and business-defining milestones. Our team of mission driven strategists, marketers, technologists, and data scientists works every day to build experiences that deliver active participation from the people who most influence change for our clients. Our holistic approach to communications and marketing ensures we are moving customers and colleagues from a state of passive engagement to long term brand loyalty, advocacy, and shared identity.

Contact ICF Next at [email protected].


This virtual event was created by SkiftX, Skift’s in-house creative studio. SkiftX creates content, research, and experiences for travel’s biggest brands. Interested in co-creating an event with us? You find out details about event sponsorships and other custom opportunities by emailing our sales team at [email protected].

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