Loyalty and Subscription Summit - Skift Live

sessions
Speakers
Agenda
Sponsors

Sessions

Speakers

Founder & Chair

The Subscribed Institute

SVP of Global Brands, Loyalty & Insights

American Express Travel

VP, Marketing and Business Development, GM DTC

Founder and CEO

Cornell University

Director, Marketing

Alaska Airlines

Frédéric Kahane

SVP Customer Loyalty and Flying Blue Director

Geoffrey Ryskamp

Global Head of Hospitality, Travel & Leisure

VP, Community and Customer Marketing

Global Officer, Customer Experience, Loyalty & New Ventures

Marriott International

Group Head of Travel Products

Deloitte Consulting LLP

Vice President of Loyalty

American Airlines

Head of Research

Agenda

11:00 am

Welcome
11:03 am

How Loyalty Has Become More Important to Travelers Post-Pandemic
- Peggy Fang Roe
  
  Marriott International
  
  Global Officer, Customer Experience, Loyalty & New Ventures
Moderator
Cameron Sperance – Hospitality Reporter
11:25 am

Will Subscriptions Foster Resilience in the Travel Industry?
- Brad Soroca
  
  Tripadvisor
  
  VP, Marketing and Business Development, GM DTC
Moderator
Seth Borko – Senior Research Analyst
11:40 am

Reading the Signals: What Engagement Tells us About Loyalty
- Geoffrey Ryskamp
  
  Medallia
  
  Global Head of Hospitality, Travel & Leisure
- Chris Anderson
  
  Cornell University
  
  Professor
Moderator
Kat Townsend – VP, SkiftX
11:55 am

How Can Loyalty Become Less Transactional and More Personalized?
- Frédéric Kahane
  
  Air France KLM
  
  SVP Customer Loyalty and Flying Blue Director
- Peter Gerstle
  
  Collinson
  
  Group Head of Travel Products
Moderator
Brian Sumers – Editor-At-Large
12:15 pm

Rethinking Traveler Loyalty for a Post-Vaccine World
- Jeanne Jones
  
  Amperity
  
  VP, Community and Customer Marketing
- Elliott Pesut
  
  Alaska Airlines
  
  Director, Marketing
Moderator
Alison McCarthy – Editor, SkiftX
12:30 pm

BREAK
12:35 pm

Skift Research: Decoding Travel Loyalty and Subscriptions
- Seth Borko
  
  Head of Research
  
  Skift
12:45 pm

What Are the Best Tactics for Implementing Subscription Programs?
- Michael Ros
  
  Bidroom
  
  CEO
- Amy Konary
  
  The Subscribed Institute
  
  Founder & Chair
Moderator
Sean O’Neill – Senior Travel Tech Editor
1:05 pm

The Evolution of Loyalty: Orthodoxies That Covid-19 Broke
- Ramya Murali
  
  Deloitte Consulting LLP
  
  Principal
Moderator
Jeremy Kressmann – Research Editor
1:20 pm

How Miles and Points Matter as Travel Recovers
- Amy Weinberg
  
  Hyatt
  
  SVP of Global Brands, Loyalty & Insights
- Rick Elieson
  
  American Airlines
  
  Vice President of Loyalty
Moderator
Cameron Sperance – Hospitality Reporter
1:40 pm

Travel’s New Paradigm for Consumer Behavior, Spending, and Programs
- Audrey Hendley
  
  American Express Travel
  
  President
- Brian Kelly
  
  The Points Guy
  
  Founder and CEO
Moderator
Brian Sumers – Editor-At-Large
2:00 pm

Event Ends

Supported By

Deloitte

Medallia

Salesforce

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