Schedule

Day 1
Day 2
Day 3

Monday, September 21st

4:00 PM

Opening Event: Travel’s Future Meets the Present World

This 90-minute SGF opening event will feature each speaker in discussion with Skift CEO and founder Rafat Ali, and editor-in-chief, Tom Lowry. We’ll cover the future of the industry and opportunities for travel out of this crisis with Barry Diller, and then address the pandemic’s impact and potential paths forward for testing or a vaccine with author Laurie Garrett. For the second half of this opening event, we’ll explore the strategies to adapt to this new remote work world with Darren Murph and close with stories of three small business founders in travel from across the globe who have had to manage and adapt to this crisis.

Presented by

4:05 PM

The Future of the Industry

4:30 PM

The Pandemic’s Paths Forward

Laurie Garrett

Award-winning Science Writer

Moderator

Rafat Ali – Founder & CEO
5:00 PM

Adapting to A New Remote Work World

Darren Murph

GitLab
Head of Remote

Moderator

Rafat Ali – Founder & CEO

Tuesday, September 22nd

8:30 AM

Conference Welcome

8:35 AM
9:00 AM

Taking a Long-term View of the Market

Arne Sorenson

Marriott International
President and CEO

Moderator

Tom Lowry – Editor-in-Chief
9:25 AM

How Can Aviation Responsibly Recover From This Crisis?

Ed Bastian

Delta
CEO

Moderators

Madhu Unnikrishnan, Editor, Jay Shabat, Co-founder, Senior Analyst – Skift Airline Weekly
9:50 AM

Can Online Travel Lead Travel’s Recovery?

Glenn Fogel

Booking Holdings
CEO and President

Moderator

Dennis Schaal – Executive Editor, Founding Editor
10:20 AM

Finding a Path of Resilience and Brand Growth

Keith Barr

IHG
CEO

Moderator

Cameron Sperance – Hospitality Reporter
10:45 AM

The State of Digital Transformation in Travel 2020

11:10 AM

Out of a Crisis, Leverage for Long-Term Airline Expansion

Joanna Geraghty

JetBlue
President & Chief Operating Officer

Moderator

Sean O’Neill – Senior Travel Tech Editor
11:35 AM

Staying Agile to Shifts in Travel

Sébastien Bazin

Accor
Chairman and CEO

Moderator

Raini Hamdi – Editor-at-Large
12:00 PM

Breakout Session – Personalized Messaging: Driving Loyalty in 2021 and Beyond

1:00 PM

Laying the Groundwork for Tourism’s Sustainable Future

Gustavo Segura Sancho

Costa Rica Tourism Board
Minister of Tourism

Moderator

Jeremy Kressmann – Research Editor, SkiftX
1:20 PM

Preparing for Recovery: A New View on Leisure Travel

1:35 PM

Designing The Future: Moving Beyond Wasteful Consumerism

2:00 PM

Fueling Growth Through Digital Transformation

2:15 PM

Winning Back Traveler Confidence in a Fragmented Industry

2:45 PM

Why Small Businesses Are Essential to Tourism’s Recovery

3:00 PM

Managing Through the Industry’s Greatest Crisis

Scott Kirby

United Airlines
CEO

Moderator

Tom Lowry, Editor-in-Chief
3:30 PM

Adapting to an Evolving Travel Ecosystem

Peter Kern

Expedia Group
Vice Chairman and CEO

Moderator

Dennis Schaal – Executive Editor, Founding Editor

Wednesday, September 23rd

Deep Dive 1: RETHINKING DESTINATION MARKETING

Tourism is at the heart of the pandemic’s impact on travel and as destinations face a daunting challenge of balancing demand, safety, suppliers, and economic growth, the big question is: what will this next decade look like? In this deep dive, we will hear from destinations, marketing experts, and operators who are planning for travel’s return and the constant shift in traveler interests.

9:00 AM

A Snapshot of the Global Travel Economic Travel Outlook

9:15 AM

Fewer, Better Trips: Finding the New Bucket List Traveler

9:35 AM

How Supporting Local Stakeholders Can Propel Destination Recovery

Dan Holowack

CrowdRiff
Co-Founder and CEO

Moderator

Darren Frei – Editorial Strategist, SkiftX
10:15 AM

Tapping Into Local Innovation to Drive Business Events and Resilient Communities

Deep Dive 2: SCALING DIGITAL TRANSFORMATION

Consumer behavior in recent years has increasingly demanded new integrations of technology, data, personalization, AI, and mobile-first approaches in the travel industry. This crisis has only increased the need for that shift and as companies work rapidly to re-architect their backend systems and finally enter the 21st century. Though the costs and hurdles involved in building these systems are significant, it’s clear that the ones that are able to successfully connect our digital, always-on world with travel’s inherently physical attributes will emerge as leaders in the industry out of this crisis. Join us as we hear from leaders who are imaging the future of travel and their companies through this transformation at scale.

10:45 AM

Building Technology that Improves the Human Experience

Maya Leibman

American Airlines
EVP and Chief Information Officer

Moderator

Madhu Unnikrishnan – Editor, Skift Airline Weekly
11:05 AM

Leveraging Customer Data to Accelerate COVID-19 Recovery

Joshua Neckes

Simon Data
Co-Founder and President

Moderator

Matt Heidkamp – Creative Strategy Director, SkiftX
11:20 AM

Digital’s Impact on Guest Experience, Growth, and Marketing

11:35 AM

Digital Transformations and initiatives Stemming From the Health Crisis

Deep Dive 3: CONTACTLESS TRAVEL & TECH

Beyond safety and cleanliness, technology that has existed for years in the travel industry is now coming to the forefront as we enter a new standard of contactless travel. Re-imagining the end-to-end travel experience for a post-pandemic world, suppliers  across the industry are now tasked with seamlessly connecting every touch point, from booking to transit to stays, in an efficient, low-contact manner. In the end, it’s about improving the human travel experience and the ways in which contactless will accelerate the industry’s shift to a traveler-first, consumer-centric mindset, giving rise to more choice and replacing outdated systems. It won’t be easy, but through this deep dive, Skift will present both new research and editorial interviews with the leading minds driving the contactless experience forward.

12:00 PM

Breakout Session – Reimagining Global Payments to Strengthen Travel’s Recovery

1:00 PM

Skift Research Presentation: Contactless Travel & Tech

1:10 PM

How Can Contactless Be More Traveler-Centric?

1:35 PM

Creating Contactless Experiences That Resonate With Guests

Deep Dive 4: THE NEW SHAPE OF LOYALTY

In addition to brand trust, loyalty and incentivizing travel out of this crisis may be one of the key factors for consumers as they consider traveling again. Or will it? More than just a tool for earning points, loyalty is entering a new era for airlines, hotels, and credit cards alike, as they react quickly to keep consumers engaged, capitalize on future travel aspiration, and reconsider what value they may bring through guest experience once travel does return. It’s the Wild West of loyalty right now, and almost anything goes as travel brands test the waters with consumers in a race to remain relevant.

1:50 PM

How Loyalty Can Foster a Stronger Recovery for Brands

Christopher Evans

Collinson Group
Joint CEO

Moderator

Sean O’Neill – Senior Travel Tech Editor
2:15 PM

The Customer-Centric Future of Travel Tech

Deep Dive 5: BUSINESS TRAVEL’S REBOUND

Will business travel ever return to pre-Covid levels or has the way we work virtually changed so dramatically that companies will completely change the way they book corporate travel? Will new opportunities open up for remote work and managed travel? Not all business travel is equal and a significant amount is non-discretionary, so many feel this sector has resilience, but it will shift. While leisure travel needs to return first, it’s clear that the future of business travel will weigh heavily on the entire industry’s future; from air travel, to travel advisors, hospitality, and loyalty. This deep dive will explore the latest thinking and posits on where corporate travel may change and how the broader industry will need to adapt with it.

2:50 PM

How Hospitality Plans to Entice Business Travelers Back

Federico J. González Tejera

Radisson Hotel Group
CEO

Moderator

Cameron Sperance – Hospitality Reporter
3:15 PM

Picturing a Corporate Travel Rebound: Smaller, More Efficient