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The travel industry’s annual recognition of excellence in design, creativity, and innovation.

Skift IDEA Awards 2021

Now in its third year, Skift IDEA Awards has become the travel industry’s most coveted achievement for excellence in design, creativity and innovation.

The awards honor inspiring, purpose-driven work from brands, agencies, and technology companies defining the future of travel.

From physical and digital experiences to creative marketing and transformative leadership, IDEA Award winners are a beacon for where the industry is heading.

Judges include renowned design and business leaders from some of the world’s most innovative companies, along with Skift’s editors and forward-thinking industry experts.

Past winners include:
Pittsburgh International Airport – American Express – Serko – LARQ – citizenM – Silvercar by Audi – UVD Robots – Kyoto Tourism – Sir Hotels – Soneva Fushi – Bensley – Graduate Nashville – Carefree – Oaky – Design Hotels x Unsettled


All entries will be seen by Skift’s editors and expert selection committee. Finalists will be highlighted on Skift.com this fall. Winners will be celebrated at Skift’s Design The Future event in December.

Winners will also receive a personalized branding kit to promote their achievements through their own channels, to customers, and the press.


Projects that improve the airline passenger experience, in the air or at the airport

Business Travel 
Projects that improve the business travel experience 

Brand Creativity 
Creativity in marketing, advertising, media, or brand experiences

Projects that improve how travelers experience a destination, including mobility, way-finding, and transportation

Products, services, or strategies that earn customer loyalty

Meetings & Events 
Excellence in events, including planning, design, and innovative technology

Pandemic Response 
Design or strategic solutions to enable safe travel or mitigate the economic effects of the covid-19 pandemic

Social Impact 
Projects that create a positive impact for or promote an important cause

Spaces & Places
Innovation in built environments, including architecture, interiors, and public spaces

Projects designed to reduce environmental impact or help customers travel responsibly 

Tech Innovation 
Smart products or technology-driven projects that solve challenges in new and meaningful ways

Products, services, and spaces created to inspire health and wellbeing

Products, services, and spaces built to improve the way we work 

User Experience
Projects that consider a traveler’s journey across digital or physical touch points, including apps, environments, and hybrid experiences

Visual Communication 
Visual and graphic design, branding and identity projects for print, digital or physical environments


James Thornton – CEO, Intrepid

Casper Overbeek – Chief Digital & Customer Experience Officer, citizenM

Colin Nagy – Columnist, Skift

Amy Burr – President, JetBlue Technology Ventures

Mia Kyricos – President & Chief Love Officer, Kyricos & Associates

Aaron Walton – CEO & Founder, Walton Isaacson

Lola Akerstrom – Founder, Local Purse

Note: Judges are recused from assessing categories in which their company, a client, or partner may have entered.


Does it serve a purpose and solve a problem?

Does it stand out or challenge the status quo?

Does it show where the future of travel is (or should be) heading?

Does it have a meaningful impact for travelers, business, or society?

Entries for 2021 are now closed.
Stay tuned for results.

Register for 2022

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For questions or sponsor opportunities: [email protected]