Amber Asher serves as Chief Executive Officer of Standard International. She started her work with The Standard almost 10 years ago as Executive Vice President and General Counsel for Andre Balazs Properties. In 2013, she led the sale of a majority stake in the brand to Standard International, where she became the Executive Vice President and General Counsel and went on to become President in 2017. For last 4 years, she has built and led the Standard International team in the accelerated growth and international expansion of the Standard Brand. Over the past 10 years with Standard international, Ms. Asher has led all corporate transactions including the purchase of a majority stake in The Bunkhouse Group; the formation, launch, and VC investment of One:Night; and the capitalization of the company by Sansiri, in addition to negotiating all agreements for new hotel developments and overseeing all legal matters for The Standard, Bunkhouse, and One:Night. Amber also serves as General Counsel and sits on the Board of Bunkhouse.

Prior to joining Andre Balazs Properties in 2011, Amber served as the Associate General Counsel and Senior Vice President of Morgans Hotel Group, where she oversaw all legal matters related to development, operations, intellectual property, employment, food and beverage, and financing. Amber began practicing law at Latham & Watkins LLP in 2001 in the Finance and Real Estate Department, where she focused on all aspects of commercial real estate law with a particular concentration in real estate finance, corporate transactions, leasing, and hospitality.