Skift Live

Arash Azarbarzin



Arash Azarbarzin is Chief Executive Officer at Highgate. In this role, he will collaborate with Highgate’s Co-Founders and Principals to build upon the company’s culture while expanding relationships with esteemed industry partners. This includes a heightened focus on Highgate’s Environmental, Social and Corporate Governance strategy based on Arash’s expertise in sustainable, modern luxury. Arash will also lead the development of specialized Food & Beverage and Marketing divisions.

Arash brings over 30 years of hospitality leadership experience, including most recently serving as CEO of SH Hotels & Resorts, where was instrumental in the growth and development of 1 Hotels, Treehouse, and Baccarat. Prior to joining SH, Arash was a founding member of sbe Hotel Group, where he served as President for 12 years, prior to which he held leadership roles at W Hotels & Resorts, St. Regis, and Four Seasons. Arash is a seasoned leader with deep operational experience, a track record of mentoring and cultivating exceptional talent, driving corporate culture, and a dedication to innovating and delivering unique guest experiences on a scaled level.

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