Asmaa Quorrich is the Chief Marketing Officer at Saudi Tourism Authority.
She is responsible for effectively building and positioning the Saudi brand as a leading tourism destination, engaging consumers to increase consideration and ultimately, drive conversion.
In her role, she is tasked with the design and delivery of holistic communication strategies and programs to inform and educate both the global consumer and international trade partners. This spans reputation building, PR, campaigns, partnerships and evergreen content, strategically distributed through marketing channels across digital and physical assets including trade shows and exhibitions.
Asmaa has wide professional experience with more than 20 years in marketing and consulting across various global companies within MENA and Asia. Her experience spans across various Fortune 500 companies including Procter & Gamble, PepsiCo and KFC as well as global brand leadership for Jumeirah Group.