Bex Deadman’s extensive career in the business travel industry spans 20 years in diverse sales and operational roles. She joined leading London-headquartered independent travel management company, Blue Cube Travel in 2013 as Director of Sales, rising to Commercial Director two years later with responsibility for the management and strategic direction of the TMC’s supplier relations, account management and M&E business. In 2019 she was promoted to Managing Director and her role expanded to focus on the strategic direction and future proofing of Blue Cube’s entire business.

Bex is passionate about the value and service that Blue Cube delivers to its SME and FTSE 100 clients. She has spearheaded Blue Cube’s integration and delivery of NDC content over the last two years, representing the TMC at high-level IATA workshops in Geneva. She is also pioneering Blue Cube’s new commercial model in the post-Covid era, whereby clients have the option to pay a subscription for the TMC’s full range of services, instead of traditional transaction fees (as reported by Skift last month: https://skift.com/2020/08/20/uk-corporate-travel-agency-breaks-new-ground-with-a-subscription-model)