As Chief Marketing Officer, Danielle is at the helm of the Points marketing team, which includes partner marketing, product marketing, brand & content, performance marketing and analytics & data Science. She also leads the Business Operations functions, including customer and partner support, and product and promotions delivery. In her 20+ year career, she has been responsible for building and growing a number of successful marketing teams at national and global organizations. She builds deep, broad teams with wide brand/ performance/ revenue scopes. An expert in change management, she is also a trained negotiator and facilitator, who is skilled at building consensus and driving businesses forward. Her experience stretches across the worlds of entertainment, wireless, loyalty, retail and tech.