Issam Kazim is the CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), which was established in December 2013 as an affiliate of Dubai’s Department of Economy and Tourism (DET). Having built and developed DCTCM’s team from the ground up, as well as its large network of international offices, Kazim leads all activities vis-à-vis the branding, promotion and marketing of the emirate of Dubai. He is instrumental in negotiating and facilitating global partnerships and plays an integral role in the development of relationships with industry stakeholders, partners and investors that contribute to the overall growth in visitation to the city. He also regularly acts as a key media spokesperson and the face of DET for events, presentations, interviews and visiting VIP delegations, influencers, public personalities and government bodies. Kazim is also a member of the Board of Dubai Media Council.
Kazim’s accomplishments since taking up his post at DCTCM in February 2014 include developing innovative destination tools and data-driven platforms to enhance the visitor experience in Dubai and scaling up the Visit Dubai digital and social
ecosystem. He has also spearheaded ground-breaking global marketing campaigns such as “A Story Takes Flight,” starring Hollywood celebrity Gwyneth Paltrow; the award-winning #BeMyGuest, featuring Bollywood superstar Shah Rukh
Khan; and, most recently, “Dubai Presents,” a series of trailers featuring Hollywood stars Jessica Alba and Zac Efron. He is also behind ‘Live Your Story’ and other influencer-led campaigns targeting key source markets.
Kazim previously worked as Director of DXB Live and Commercial at Dubai World Trade Centre (DWTC), and successfully launched strategic live events including Dubai Music Week.