Leah is the Chief Marketing Officer for the Puerto Rico Destination Marketing Organization, Discover Puerto Rico. As CMO, Leah is charged with providing strategic marketing leadership for the organization; responsible for the oversight of the DMO’s paid media, creative, public relations, brand development and management, and digital strategy.
Prior to her move to San Juan, Leah was the Chief Marketing Officer for Explore Branson, where she led the growth of the community’s tourism industry for five straight years, repositioning the destination’s brand and posting back-to-back years of record ROI for the organization’s marketing program. In previous years, Leah led the Missouri Tourism account at H&L Partners, the agency of record for the Missouri Division of Tourism. In this role, Leah developed and guided the strategic direction of the Division’s marketing, managing paid and earned media, creative and interactive development, and campaign implementation. Leah led Missouri Tourism’s brand repositioning effort in 2013, introducing a new brand identity and corresponding campaign featuring “Enjoy the Show.”
Leah is a veteran of the travel and tourism industry, having directed the Indiana Tourism account for five years prior to joining H&L Partners. Leah earned her Certified Destination Management Executive (CDME) credential in 2014. This designation, from Destinations International, is the tourism industry’s highest individual educational achievement.