Lisa Borromeo Checchio leads revenue generation and commercial strategy for Wyndham Hotels & Resorts, the world’s largest hotel franchising company with nearly 9,000 hotels across 21 brands in approximately 95 countries.
As Chief Marketing Officer, Lisa champions Wyndham’s portfolio of iconic, globally-recognized brands and its loyalty program, Wyndham Rewards, the number one hotel rewards program as named by readers of USA Today. A passionate brand builder focused on delivering meaningful experiences for the world’s everyday travelers, she guides a talented team spanning sales, customer engagement, marketing, digital, communications, loyalty, distribution and revenue management as they help fulfill Wyndham’s mission of making hotel travel possible for all. Embodying the company’s owner-first mentality, Lisa is a trusted partner of Wyndham’s thousands of franchisees and committed to their long-term success.
Throughout her tenure at Wyndham, Lisa has received recognition across the hospitality industry, most recently being named one of Global Business Association’s 2020 “Top Women in Travel” for her work helping Wyndham and its franchisees navigate the COVID-19 pandemic. She has also been honored by a number of industry and trade publications including,
Ad Age’s “40 Under 40” in 2019, Hotel Management’s ranking of the Most Influential Women in Hospitality in 2018; Lodging’s 15 Women Making their Mark on Hospitality in 2017; and Hospitality Sales and Marketing Association International’s (HSMAI) Top 25 Extraordinary Minds in 2016.
Lisa serves as a Member of the Board for American Hotel & Lodging Association, HSMAI Americas, and HSMAI Foundation, an organization working to cultivate talent and leadership in hospitality. She also serves as a Member of the Board for Raritan Valley Habitat for Humanity.
Before joining Wyndham in 2015, Lisa spent 11 years at JetBlue Airways overseeing brand strategy and the execution of marketing programs, advertising, sponsorships, brand communications and design. Prior to JetBlue, she worked in event management in professional tennis (a personal passion) for several years. She earned her degree in Economics from The George Washington University.
Lisa lives in New Jersey with her husband and three sons. She is based in Wyndham’s Parsippany, N.J. offices.