Skift Live

Mallory Kuenzi

Head of Influencer Marketing

Expedia Group

Mallory Kuenzi is the Head of Influencer Marketing for Expedia Group, encompassing brands such as Expedia, Hotels.com, and Vrbo. With over 12 years of extensive experience in influencer, affiliate, social media, and celebrity marketing, Mallory has a proven track record of driving impactful, consumer-centric strategies. Before joining Expedia Group, she led sponsorship, influencer, and celebrity marketing initiatives at Skillshare, an online learning platform, and HelloFresh, a leading meal-kit service. Additionally, she played a pivotal role in establishing the influencer marketing practice at APCO Worldwide, a global communications consultancy.

Mallory excels at crafting and executing comprehensive influencer and social media strategies, with a particular emphasis on brand storytelling and customer acquisition. She is a graduate of American University.

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