Margaux is a Partner in our Dubai office, where she joined the firm in 2008. She is part of McKinsey’s Public & Social Sector Practice and leads the firm’s work in tourism destinations globally.
Margaux has developed more than 40 regional and country-level tourism strategies within the Gulf Cooperation Council (GCC), the Middle East, Africa, Europe, North America, and Asia. Her areas of expertise include tourism strategy, hospitality sector, tourism assets, innovative product development, data and analytics, governance of the tourism sector, and private sector enablement. She has a deep and nuanced understanding of the challenges of digitization and data management in the tourism sector.
Throughout her career, Margaux has led and participated in multiple research studies and analyses involving data collection and drafting reports, interacting with stakeholders at different levels of client organizations in the public and private sector with a focus on the tourism industry.
Some of Margaux’s recent contributions include the following: