Skift Live

Mia Kyricos

President & Chief Love Officer

Kyricos & Associates

Mia Kyricos is a globally respected thought-leader in the business of wellness with 20+ years of experience cultivating wellness, hospitality, healthy lifestyle, and travel brands across 100+ countries. As President & Chief Love Officer of Kyricos & Associates LLC, a strategic advisory & referral firm, Mia enables public and private entities to thrive in the $4.5 trillion global wellness economy, working cross-functionally and cross-culturally with love and a specialty in brand strategy.

Most recently, she was SVP & Global Head of Wellbeing at Hyatt, setting a new industry standard as a leader and curator of the company’s global wellbeing strategy, spanning commercial health and wellness-related products, services, events and partnerships as well as colleague wellbeing worldwide. Prior to Hyatt, she was Chief Brand Officer of Spafinder Wellness, Inc., where she led the company’s brand evolution, positioning Spafinder as an authority for wellness trends, providers and resources.

Mia also served as Vice President of EXOS where she oversaw the workplace wellness division operating on the campuses of companies such as Google and Intel. Prior to EXOS, she was Director of Global Spa Brands at Starwood Hotels & Resorts where she led the creation of 6 international spa brands and managed the Starwood Spa Collection – a consortium of 60 wellness travel destinations across 26 countries.

Named a Global Leading Woman in Wellness and Cornell University’s Alumna of the Year, Mia has helped to define the global wellness economy, and transform what it means to be well at both work and in life. Her work and expertise has been featured in The New York Times, LA Times, Skift, Smart Money, Hotel Business, Travel Weekly, Real Simple, Market Watch & more. She holds a Master of Management in Hospitality Administration (MMH) from Cornell University, and a BA in International Relations from Wheaton College in Massachusetts.

Mia has served the boards of the Global Wellness Summit, and University of California Irvine, and sits on the Advisory Boards of Cornell University, Wellness for Cancer, and the Global Wellness Institute (GWI), a 501(c)(3) non-profit educational foundation she helped found.

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