Skift Live

Michael Friedman

Chief Operating Officer - Americas


Michael joined onefinestay in 2022 as the COO for the Americas. He has over 28 years of hospitality, luxury vacation rental, real estate, and travel and tourism experience. He is a growth-oriented professional with leadership skills at both the Vacation Rental franchise, property management, vendor and development sales, and marketing level. As a thought leader, Michael provides industry expertise in the hospitality and vacation rental vertical focusing on outbound sales/owner acquisition, network growth, operations, and marketing plan development and execution. He is also the co-founder of Vacation Rental University (VRU), an online academy that educates, trains, and supports the VR industry. Michael has a passion for developing others as an executive coach and mentor and has been named one of the top 20 most influential people in the Vacation Rental industry.

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