Rob Tanenbaum is a Managing Director and Head of North American Hotel Asset Management at Starwood Capital Group. Mr. Tanenbaum’s responsibilities include enhancing asset values and maximizing performance of Starwood Capital’s full-service, select-service and resort hotel portfolio across North America.

Prior to joining Starwood Capital, Mr. Tanenbaum previously served as Chief Operating Officer and Executive Vice President at two leading U.S. hotel REITs, where he oversaw large portfolios of major full-service hotels and luxury resorts. He also established Madison Hotel Advisors, LLC, a leading specialized asset management firm dedicated to optimizing hotel values through strategic planning, revenue management, and capital allocation. He served on the Hospitality Asset Management Association (HAMA) Board of Directors for four years as Treasurer and today remains an active member of the association.

Mr. Tanenbaum received a B.S. in Hotel Restaurant Institutional Management with High Distinction from the Pennsylvania State University.