Shane O’Flaherty is the Global Director of Travel, Transportation & Hospitality for Microsoft and is focused on leading the hotel, airline, cruise and logistics industry in driving innovation that will enhance the customer and employee journey, while driving increased productivity and cost compression with the use of Microsoft’s technology and its eco-system of travel solution partners. Prior to joining Microsoft, Shane held many senior executive positions including CEO & President at Forbes Travel Guide (formerly Mobil Travel Guide). At Forbes Travel Guide, Shane successfully modernized the hotel, restaurant and spa Five Star ratings system that defines the global consumer experience and spearheaded its global expansion around the world. In addition, he created and grew Forbes Travel Guide Consulting Services into the leading, global provider of customer experience measurement and training for the top hospitality brands in the world. Shane has spoken at many industry and client conferences globally and also appeared on Today Show, Fox and Friends, Bloomberg, Channel NewsAsia and quoted in the New York Times, Wall Street Journal, USA TODAY and many other global publications, highlighting the travel and hospitality space.