At Skift, we believe that the best way to stay ahead in the travel industry is to connect, learn, and grow together. That’s why our events bring together the brightest minds, the latest trends, and the most inspiring ideas in travel.
But the real question is: how do these events actually impact the attendees and their business?
From meaningful partnerships to fresh perspectives, Skift Live events have become a go-to for professionals across the travel and tourism sector to hit the reset button, find inspiration, and make valuable connections.
We’ve gathered insights from some of our recent events to give you a closer look at how Skift continues to make a real difference for businesses and professionals in the travel space. Here's how Skift Live events are driving business for our attendees and partners.
In our post-event surveys, over 95% of attendees report that the connections they make at Skift Live are “extremely valuable” or “very valuable.”
As an attendee from Epsilon says, “Every time I attend, I walk away with actionable insights and partnerships that are still paying off months later.”
That’s the kind of feedback we love to hear. It's one thing to meet people, and another to meet the right people who can help take your business to the next level. Skift Live event’s diverse range of attendees also creates a unique opportunity for cross-sector collaboration.
Puerto Rico Tourism Committee CMO summed it up perfectly: “The energy at Skift is incredible. The variety of companies and experts that come together make this a must-attend event for anyone in the tourism industry.”
While attendees often rave about the learning opportunities at Skift Live, the true value lies in how that knowledge translates into action. Attendees consistently report that the insights they gain at Skift events directly influence their business decisions and strategies.
Indagare, a luxury travel agency, found inspiration at Skift to develop a new virtual experience for their customers. As they put it, "My company is working on a virtual experience inspired by what I saw at the event.”
This shows that Skift doesn’t just leave attendees with food for thought; it provides real, actionable ideas that can be turned into tangible business outcomes.
Similarly, big names like Accor and Google have mentioned how attending Skift Live events helped them refine their strategies.
“Rewarding - I enjoyed attending Skift Global Forum, and it was a week full of great insights, connections, and new ideas!” said a representative from Accor.
For us, that’s the real value, creating moments that allow businesses to grow and evolve.
Our events are all about creating spaces for collaboration. Some of the best ideas and business partnerships happen when people come together in a focused, energetic environment. That’s why 70% of our attendees said they were “likely” or “very likely” to collaborate with companies they met at Skift Live.
We’ve heard countless stories of attendees walking away from our events with new business opportunities and partnerships.
A Microsoft representative called Skift “one of the best conferences they’ve ever attended,” praising the event for its ability to bring together the right people.
Hilton echoed this sentiment, saying, “Being there is almost like being on the news set for the industry.”
These kinds of connections are what make Skift events so valuable – creating opportunities that continue to pay off well after the event is over.
Skift events also offer an opportunity to build thought leadership. By sharing insights, experiences, and strategies, brands can position themselves as experts in the field. Companies like Getty Images and MMGY Global have used Skift to showcase their expertise and build brand visibility.
“Very strong caliber of speakers. Good job titles in attendance,” said an attendee from Getty Images.
For businesses looking to elevate their profile, Skift Live is a series of events that delivers both value and exposure.
One of the most rewarding things for us is seeing how our events continue to deliver value long after the event itself. Attendees consistently cite a high return on investment (ROI), whether that’s through new partnerships, innovative ideas, or a clearer understanding of industry trends. Many of our attendees come back year after year because they know they’ll walk away with something valuable each time.
Whether it’s through cutting-edge trends, innovative ideas, or industry-leading collaborations, Skift continues to play a pivotal role in defining where the industry is heading.
As companies like Expedia Group and ATPCO have pointed out, attending Skift Live is an opportunity to learn not only about the current landscape but also about what’s next.
The insights shared at Skift events help businesses prepare for the future and stay ahead of the curve in a fast-changing industry.
If there’s one thing we’ve learned from the feedback of our attendees, it’s that Skift events are not just about what happens in the room, they’re also about what happens after. From inspiring innovation to creating meaningful partnerships, our events help businesses grow and adapt in a rapidly changing industry.
So if you’re looking to stay ahead of the trends, connect with the right people, and take your business to the next level, Skift Live should be at the top of your list.
We’re proud to continue playing a role in shaping the future of the travel industry, and we can’t wait to see where the next Skift Live event will take us all.