The most coveted award in travel.

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The travel industry’s annual recognition of excellence in design, creativity, and innovation.

Skift IDEA Awards 2022

Now in its fourth year, Skift IDEA Awards has become the travel industry’s most coveted achievement for excellence in design, creativity and innovation.

The awards recognize impactful and inspiring projects from brands, agencies, and tech companies that solve traveler challenges, inspire change, and define the future of travel.

From purpose-built spaces and digital experiences to creative excellence and transformative leadership, IDEA Award winners are a beacon for where the industry is heading.

Past judges include renowned design and business leaders from some of the world’s most innovative companies, along with Skift’s editors and forward-thinking industry experts.

Why Enter?

Exposure to Skift’s editors and VIP judges.

Coverage on, Skift’s marketing and social channels, and events.

Complimentary ticket to Skift Global Forum 2022, along with brand exposure during the opening night event.

Personalized branding kit for winners to promote achievements through their own channels, to customers, and the press.

Credit towards Skift’s premium subscription products.

Early Deadline – May 13 – $295
Regular Deadline – June 2 – $395
Final Deadline – June 30 – $495

Insider Tip: Enter early to secure the best rates, with peace of mind of knowing you can continue to edit submissions through the final deadline.


This year’s program has 18 categories across five distinct criteria groups. Unless noted in the description, any organization may be eligible for an award, regardless of company type or sector.

Industry Innovators: Projects defining the future

Forward-thinking strategy, design, and execution that drives sector innovation and consumer impact.

Entry: Single project

Lodging & Hospitality
Projects defining the future of lodging, hospitality, and the guest experience.

Airlines & Airports
Projects defining the future of aviation, airlines, airports and the traveler experience.

Projects defining the future of tourism, destination marketing and management, and the visitor experience.

Meetings & Events
Projects defining the future of meetings, events, and the attendee experience.

Pandemic Response
Projects designed to enable safe travel or mitigate the economic effects of the covid-19 pandemic.

Change Makers:
Creating positive impact

Organizations elevating the Travel Industry’s role as a force for good by affecting meaningful change.

Entry: Single or multiple projects

People & Community
Initiatives creating a positive impact on people. Including social causes, community activism, and anything else with the intent to improve the human condition.

Initiatives creating a positive impact on the planet. Including reducing environmental harm, addressing climate change, nature preservation, and anything else with the intent to protect the planet.

Creative Minds:
Industry’s most creative

For the makers of awe-inspiring campaigns, content, and creative projects.

Entry: Single project

Campaigns, advertising, and communications created with the intent to drive action.

Product Design
Websites, apps, UX/UI, and creative technologies.

Content or experience created with the intent to inform or inspire the end-user  – including editorial features, film, activations, written/interactive content, and visual design.

Physical Experience
Built or temporary space, event or live/hybrid experience that impacts the end-user in a physical environment. 

Daring concepts, ground-breaking ideas, and innovative designs that imagine new possibilities for the future.

Problem Solvers:
Addressing Biz Challenges

Products, tech, and solutions driving business and experiential outcomes.

Entry: Single or multiple travel industry projects

Business Outcomes
Sales, Marketing, Operations, and other B2B solutions that drive business outcomes.

Traveler Experience
Direct-to-consumer solutions that drive experiential outcomes – including payments, consumer apps, smart tech and anything else along the travel journey.

People & Companies

The departments, agencies, and collaborators behind the world’s most innovative travel brands.

In-house Innovators
Consistent innovation and creative output from a brand’s in-house team or department. 

Creative Collaborator
The agencies and studios travel brands trust to produce world-class design projects, experiences, content, and creative.

Communications Team
The people who have a “way with words” – consistently and effectively promoting brand concepts in fresh, clever ways.

Company on the Rise
Startups and small businesses (under 100 employees) defining the future.

Visionary 2030 Award

Presented by: JetBlue Technology Ventures

JetBlue Technology Ventures invests in and partners with early-stage startups improving the travel, hospitality, and transportation industries, helping to improve the end-to-end experience for travelers everywhere, whether they’re flying or not.

All 2022 IDEA Award applicants are eligible for the JetBlue Technology Ventures Visionary 2030 Award, which will recognize visionary efforts to improve the overall travel experience, regardless of industry sector. All entrants are automatically considered at no additional cost.


Aaron Walton – CEO & Founder, Walton Isaacson
Amy Burr – President, JetBlue Technology Ventures
Andrew Benioff – Founder & Chairman of The Independent Lodging Congress
Casper Overbeek – Chief Digital & Customer Experience Officer, citizenM
Colin Nagy – Columnist, Skift
James Thornton – CEO, Intrepid

Jan Chipchase – Founder, Studio D
Lindsey Maxwell – Vice President, TEAGUE
Liz Lambert – Founder & Chief Creative Officer, Bunkhouse
Lola Akerstrom – Founder, Local Purse
Mia Kyricos – President & Chief Love Officer, Kyricos & Associates
Yves Behar – Founder and CEO of fuseproject


2021 Skift IDEA Award Winners
2020 Skift IDEA Award Winners

Enter the 2022 Skift IDEA Awards

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