Entries are now closed
Check back soon for results
The travel industry’s annual recognition of excellence in design, creativity, and innovation.
Skift IDEA Awards 2021
Now in its third year, Skift IDEA Awards has become the travel industry’s most coveted achievement for excellence in design, creativity and innovation.
The awards honor inspiring, purpose-driven work from brands, agencies, and technology companies defining the future of travel.
From physical and digital experiences to creative marketing and transformative leadership, IDEA Award winners are a beacon for where the industry is heading.
Judges include renowned design and business leaders from some of the world’s most innovative companies, along with Skift’s editors and forward-thinking industry experts.
Past winners include:
Pittsburgh International Airport – American Express – Serko – LARQ – citizenM – Silvercar by Audi – UVD Robots – Kyoto Tourism – Sir Hotels – Soneva Fushi – Bensley – Graduate Nashville – Carefree – Oaky – Design Hotels x Unsettled
WHY ENTER?
All entries will be seen by Skift’s editors and expert selection committee. Finalists will be highlighted on Skift.com this fall. Winners will be celebrated at Skift’s Design The Future event in December.
Winners will also receive a personalized branding kit to promote their achievements through their own channels, to customers, and the press.
2021 CATEGORIES
Aviation
Projects that improve the airline passenger experience, in the air or at the airport
Business Travel
Projects that improve the business travel experience
Brand Creativity
Creativity in marketing, advertising, media, or brand experiences
Destinations
Projects that improve how travelers experience a destination, including mobility, way-finding, and transportation
Loyalty
Products, services, or strategies that earn customer loyalty
Meetings & Events
Excellence in events, including planning, design, and innovative technology
Pandemic Response
Design or strategic solutions to enable safe travel or mitigate the economic effects of the covid-19 pandemic
Social Impact
Projects that create a positive impact for or promote an important cause
Spaces & Places
Innovation in built environments, including architecture, interiors, and public spaces
Sustainability
Projects designed to reduce environmental impact or help customers travel responsibly
Tech Innovation
Smart products or technology-driven projects that solve challenges in new and meaningful ways
Wellness
Products, services, and spaces created to inspire health and wellbeing
Work
Products, services, and spaces built to improve the way we work
User Experience
Projects that consider a traveler’s journey across digital or physical touch points, including apps, environments, and hybrid experiences
Visual Communication
Visual and graphic design, branding and identity projects for print, digital or physical environments
JUDGES
James Thornton – CEO, Intrepid
Casper Overbeek – Chief Digital & Customer Experience Officer, citizenM
Colin Nagy – Columnist, Skift
Amy Burr – President, JetBlue Technology Ventures
Mia Kyricos – President & Chief Love Officer, Kyricos & Associates
Aaron Walton – CEO & Founder, Walton Isaacson
Lola Akerstrom – Founder, Local Purse
Note: Judges are recused from assessing categories in which their company, a client, or partner may have entered.
SCORING CRITERIA
Design
Does it serve a purpose and solve a problem?
Creativity
Does it stand out or challenge the status quo?
Innovation
Does it show where the future of travel is (or should be) heading?
Impact
Does it have a meaningful impact for travelers, business, or society?
Entries for 2021 are now closed.
Stay tuned for results.
You will be redirected to the entry platform.
For questions or sponsor opportunities: awards@skift.com
