Inside the Biggest Trends Driving Summer Travel And Beyond

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What You’ll Learn

After a record breaking summer of travel in 2023, in which Americans spent more than $214 billion on vacation according to Allianz Partners, the industry is gearing up for another season of strong demand. While Skift Research shows that travelers are continuing to prioritize and invest in enriching travel experiences, where, why, and how Americans travel is evolving.

During this webinar Skift and Allianz Partners will forecast the biggest trends impacting summer travel this year and their implications for the industry. We’ll dive into exclusive insights based on results of a recent survey of U.S. travelers and highlight how travel brands can adapt.

In Discussion

What types of destinations and experiences travelers will prioritize this summer
How live entertainment such as sports and concerts will impact summer travel
Why blended work continues to influence vacation duration and preferences
How macroeconomic trends will affect U.S. travelers and the experiences they seek
What sources influence traveler choices – from inspiration to booking
How travel brands can provide even richer and more seamless experiences through partnerships

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Speakers

Daniel Durazo

Director of External Communications

Allianz Partners

Kate Anderson

Creative Content Strategist

Skift

About Allianz Partners

In an ever-changing world, Allianz Partners makes it simpler and safer for your customers to do what they love, putting you immeasurably ahead of the competition. A global leader in specialty insurance for travel, events, tuition, and more, Allianz Partners combines a tried-and-true global network with a culture of care, ensuring an always-exemplary customer experience. We help protect your customers’ plans, investments, and well-being—leaving them with an unmatched sense of security, and unshakable confidence in your brand.

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Work With SkiftX

This virtual event was created by SkiftX, Skift’s in-house creative studio. SkiftX creates content, research, and experiences for travel’s biggest brands. Interested in co-creating an event with us? You find out details about event sponsorships and other custom opportunities by emailing our sales team.

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