Are Airlines Ready for a New Era of Retailing?

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Are Airlines Ready for a New Era of Retailing?

Airlines are at a critical crossroads. They need to boost revenue in the face of rising fuel prices, staffing challenges, and other disruptions, but in order to chart a path toward increased profitability, they also need to invest in modern retailing that can meet evolving traveler needs. 

While the NDC-enabled transformation toward offer- and order-based retailing is driving innovation that can help meet expectations for greater flexibility, increased personalization, and more convenient payment options, it can also pose short-term challenges that require careful navigation.

In this panel discussion, industry leaders from Sabre, Travel in Motion, and Oman Air will join Skift for a discussion about the best way to recalibrate conventional retailing around a traveler-centric model. 

The transformation won’t happen overnight and airlines will need to make difficult decisions, but the path from discovery to action must start somewhere. Prepare now to ensure transition readiness.

What You’ll Learn

  • Why airlines need to move beyond traditional systems and processes and embrace partners that can improve their tech stack and open new possibilities
  • Why meeting traveler expectations requires transforming not only the technology powering retailing but also the organizational culture behind it to offer more flexibility
  • How to create a readiness checklist to ensure a smooth transition to a modern retailing future, along with the pros and cons of various paths



Darren Frei, Branded Content Editor, Skift

Panel Discussion


Why You Should Participate

Skift Live events are transformative to businesses and brands.


Learn from the experiences and strategies of the most creative leaders at major travel brands.


Our agendas are jam-packed with opportunities to learn from experts, gain tactical knowledge, and understand the latest trends in travel.


Attendees will hear insights on how tech is disrupting the industry and adapting to consumer demand.

About Sabre

Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information, visit 

Work With SkiftX

This virtual event was created by SkiftX, Skift’s in-house creative studio. SkiftX creates content, research, and experiences for travel’s biggest brands. Interested in co-creating an event with us? You find out details about event sponsorships and other custom opportunities by emailing our sales team at [email protected].

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