Booking.com Adds AI to its Toolbelt

As we look forward to hearing from Booking Holdings CEO and President Glenn Fogel at Skift Global Forum in September, Skift Executive Editor/Founding Editor Dennis Schaal’s latest story spotlighted Booking.com’s unveiling of its new AI feature, AI Trip Planner.

The program will initially be available in the U.S. to Genius travel rewards program members on Booking.com’s app starting Wednesday. It utilizes OpenAI to answer questions from travelers about destinations and accommodations and draws initial comparisons from Dennis to Expedia’s recent AI-powered chatbot.

Check out Dennis’ story here: https://skift.com/2023/06/27/booking-com-chooses-openai-not-google-bard-for-generative-ai-rollout/

Don’t miss out on the conversation. Get your passes today for Skift Global Forum – happening September 26-28 in New York City – via https://live.skift.com/skift-global-forum-2023/.