INDUSTRY INNOVATORS
Category: Tourism
‘Exceptional South Africa’ is an innovative multimedia campaign that enables audiences to experience South Africa through the unique and diverse perspectives of 10 exceptional talents. Each personality shares their ‘Travel Playbook’ – which contains personal stories, videos and recommendations that travelers can reference, save, share and book.
The series presents an innovative personal tour of each talent’s favorite destinations in South Africa that is also shared as a multimedia campaign of video, editorial, social media and audio.
The stories have been created to not only inspire Australians’ and New Zealanders to travel to South Africa, but shift their perceptions that South Africa is unsafe and unaffordable through honest, real and authentic stories.
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