Category: Data Provider
In late 2021, Knowland launched the Meeting Recovery Forecast, the hospitality industry’s first meetings activity forecast, and has continued the forecast into 2023 as an indicator of industry rebound, measured by the recapture of 2019 event volumes.
The Meetings Recovery Forecast (MRF) and the Top 25 U.S. Meetings Recovery Forecast (MRF25) projects industry recovery patterns for the U.S. and the top markets in the U.S from 2022 to 2024. The forecast leverages 15+ years of meetings and events data in Knowland’s extensive database to analyze key trends and predict changes in demand growth in the industry.
By comparing past data to evolving data trends, hoteliers can better understand relevant changes – and their implications.