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Ready for Takeoff: How to Craft an Award-Winning Submission for Your Business

Are you ready to take your business to the next level? Entering business awards can be a great way to get recognized and stand out from the competition. But how do you submit an exceptional award entry? In this article, we’ll share some tips and tricks to help you craft a winning submission.

Know the award category

Before you start writing your entry, make sure you understand the category you’re entering. Each award category will have different criteria, so it’s important to tailor your entry to fit the category. Take the time to read through the category description and any guidelines provided.

Highlight your achievements

When writing your award entry, focus on the achievements that set your business apart. This could include growth in revenue or customer numbers, positive customer feedback, innovative marketing strategies, or awards and recognition you’ve already received.

Provide evidence

To back up your claims, make sure you provide evidence wherever possible. This could be in the form of customer testimonials, sales figures, case studies, or media coverage. Use concrete examples to illustrate your points and make sure to quantify your achievements wherever possible.

Keep it concise and engaging

While it’s important to provide evidence to back up your claims, make sure your entry isn’t overly long or dry. Keep it concise and engaging, using storytelling techniques to bring your achievements to life. Use persuasive language to make a compelling case for your business.

Most importantly: Edit and proofread!

Before you hit submit, make sure you edit and proofread your entry carefully! Check for any grammar and spelling errors, and make sure your entry is easy to read and flows nicely. A top tip is to get a colleague to review your entry, as a fresh pair of eyes can often spot mistakes or areas for improvement that you might have missed.

In conclusion, submitting an exceptional award entry requires a bit of planning, preparation, and attention to detail. Make sure you understand the award category, highlight your achievements, provide evidence, keep it concise and engaging, and edit and proofread your entry carefully. By following these tips, you can increase your chances of standing out from the competition and winning that coveted award. Good luck!


Have you started your IDEA Awards application yet? Start your entry today and get the recognition you deserve!