Events as the Future of Marketing: Driving and Measuring ROI

October 24, 2023
11:00 AM ET

Presented by:

Events as the Future of Marketing: Driving and Measuring ROI

During the past three years, marketing teams have assumed a greater role in event management, and in turn events have taken an even more central role in marketing campaigns. Marketing teams have vast experience of the data-rich tracking that is available via digital channels — experience that is just as crucial for driving and measuring ROI at in-person events. These quantifiable metrics can justify your event spend and supercharge your lead gen tactics. 

In this webinar we will be joined by Anush Alexander, Stova, and Meg Fasy, FazeFWD, who will pull insights from real-world case studies to discuss the future relationship between marketing and events and explain why measuring ROI is essential.

We will focus on topics including:

  • The case for marketing teams as central to events
  • Tips for translating data into lead gen insights
  • Tools to drive sales and marketing efforts on the show floor and beyond
  • Advice on maximizing event tech adoption
  • Secrets to true attendee personalization and client nurturing



Angela Tupper, Branded Content Editor, Skift Meetings

Why You Should Participate

Skift Live events are transformative to businesses and brands.


Learn from the experiences and strategies of the most creative leaders at major travel brands.


Our agendas are jam-packed with opportunities to learn from experts, gain tactical knowledge, and understand the latest trends in travel.


Attendees will hear insights on how tech is disrupting the industry and adapting to consumer demand.

About Stova

Stova offers the industry’s most comprehensive event technology ecosystem with versa- tile solutions for events of all sizes and locations. Combining MeetingPlay, Aventri, and eventcore’s decades-long expertise, our common philosophy had always been the same: to be a true partner to our clients, offering exceptional customer service and sophisticated event technology solutions built with you in mind. These values remain the cornerstone of our organization.

Driven by the event industry’s evolving business challenges, we give you the flexibility and power you need regardless of the size, location, or complexity of your event. Our full suite of event technology products and technology-enabled services encourage innovation, creativity, and security, for your multi-year event strategies.

Helping our clients exceed their event goals through the power of event technology remains our number one priority. Our configurable event management solutions are built to withstand the changing event landscape and elevate the epic, one event at a time.

Work With Skift Meetings

We don’t come from print, we have not adapted to digital, we were born digital. We don’t have a huge advertising inventory, in fact, we keep spaces limited to focus on quality campaigns and deliver more for the brands working with us. All our campaigns are custom designed and you will know exactly what you are paying for, and where your placement will be.

You can find out details about event sponsorships and other custom opportunities here.


Sign up now to attend online


Skift Meetings is accredited by the Events Industry Council to provide clock hours for webinars. If you are working on your Certified Meeting Professional (CMP) accreditation and want to earn CEs, you can add 1 credit hour by attending this webinar.

This event qualifies for 1 credit under the Strategic Planning category.

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