Event professionals are emerging as some of today’s most high-value team players, but the growing importance of this role means that the pressure to perform is greater than ever. Industry research shows that event budgets are increasing faster than any other marketing channel. And it’s no surprise. With the phasing out of online cookies, in-person experiences have become one of the most effective ways to gather first-party data. It’s the goldmine behind every targeted marketing campaign and sales outreach strategy. 

At the same time, with generative AI making audiences question everything they see online, in-person events are taking center stage as the most trustworthy way to connect. Multiple forces are combining to make planners the MVP of their organizations. The opportunity is there for the taking, but are you ready to seize the moment?

In this webinar, Ben Durham-Kilcullen, Vice President of Engineering for Stova, will explain how event technology can help you master real-time event data analysis to nurture leads and deliver better ROI — both instantly and lastingly.

You’ll learn how to:

• Gather essential attendee data at the registration stage
• Monitor attendee behavior and evaluate interest level without invading privacy
• Ensure instant access to leads and their engagement history
• Use AI to analyze attendee data in real time
• Drive the sales pipeline by streamlining data flow to CRMs