June 16, 2021

Register Below

Our Summit

As hotels reach a pivotal midpoint in their recovery heading into a busy summer season, Skift will examine hospitality’s rebound and future through this jam-packed one-day summit. We’ll look at the critical consumer trends, marketing strategies, shifts in the guest experience, operational hurdles and labor shortages, and the latest distribution tactics to consider at this important mid-point in the year.

Join Skift editors and research analysts as they lead a series of interviews with hotel CEOs and executives, research presentations, editorially-driven panels, and conversations with GMs on the ground digging into the big questions facing hospitality, including:

  • As U.S. states quickly reopen to full-capacity, how is the sector and its reduced workforce preparing?
  • Will the boom of leisure this summer not actually solve the financial problems of hotels?
  • What’s behind the resilience of lifestyle hotels and how may that evolve in the future?
  • With technology developments happening faster than hotels can even implement them, what data and tech solutions actually matter?
  • What might the future of distribution look like and are third parties more important than ever.


When: June 16, 2021
Live 11 a.m. EDT and On-Demand

Where: Skift’s Online Event Platform


Wednesday, June 16th

11:00 AM


11:03 AM

Skift Research Presentation: Hospitality Marketing Report

11:15 AM

Taking Stock of Hospitality’s Recovery at this Critical Moment

11:40 AM

How Can Technology Work to Solve the New Needs of Travelers?

Mike Gathright

Senior Vice President & Head of Customer Experience


Sean O’Neill – Senior Travel Tech Editor
11:55 AM

The New Travel Paradigm: How Accor Is Evolving in a Post-Covid World

Steven Taylor

Chief Marketing Officer


Carolyn Kremins – President
12:30 PM


12:45 PM
1:10 PM

How Hotels Can Drive Demand With Workforce Lodging Programs

1:25 PM

Building Brand Loyalty Through Storytelling and Technology

Klaas van Lookeren Campagne



Sean O’Neill – Senior Travel Tech Editor
1:45 PM

How to Optimize Your Travel Marketing in the Era of Personalization

Marc Vermut

VP, The Knowledge Lab


Jeremy Kressmann – Research Editor, SkiftX
2:00 PM

Skift Announcement and Key Indicators for Future Recovery

Alan Woinski

The Daily Lodging Report
Founder & Editor


Rafat Ali – CEO & Founder
2:40 PM

How Hotels Are Looking Ahead as Large-Scale Events Return

William Hornbuckle

MGM Resorts International
CEO and President


Cameron Sperance – Hospitality Report
3:00 PM

Event Ends


Why You Should Participate

Skift Live events are transformative to businesses and brands


Learn from the experiences and strategies of the most creative leaders at major travel brands.


Our agendas are jam-packed with opportunities to learn from experts, gain tactical knowledge, and understand the latest trends in travel.


Attendees will hear insights on how tech is disrupting the industry and adapting to consumer demand.

Register Now

Solo Ticket

Full access to the one-day event for one person.


Group booking

Invite up to 7 co-workers with just one purchase.

From $160

Master Pass

Access every event in 2021 live and on-demand.

Join Us

Events take place on Eastern Daylight Time.

Can’t attend live? Recordings and presentations will be available on-demand after the Summit.

Tickets to Skift events are non-refundable. After purchasing a ticket, attendees can transfer registration to another person.

Other Ways to Attend


Skift Research subscribers at every level – personal, professional, and enterprise – get 25% off of the full price of registration. Use promo code RESEARCH21 through the Solo Ticket option, above. If you’re not currently signed in, click “Sign In” on the registration page.


Skift Pro subscribers get 15% off the full price of registration. Use promo code PRO21 through the Solo Ticket option, above. If you’re not currently signed in, click “Sign In” on the registration page.


Group Ticket rates begin at two tickets. 

  • Tickets for two attendees are US$80 each 
  • Tickets for three to eight attendees are US$75 each 

You can purchase these through our registration portalSelect the number of tickets you need. Discounts will automatically be applied as you add attendees. 

To purchase more than seven tickets, please contact support@skift.com for details on creating a custom package


Sponsors receive free passes as well as a 25% discount on additional tickets. You find out details about activations, breakout sessions, special events, and other opportunities by emailing our sales team at sponsorships@skift.com.

Note: For our online events we do not offer startup discounts. We have priced these events so that a broader swath of industry professionals can attend.

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Learn more

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