Original Date June 16, 2021
Watch the Event Recordings
Click top right corner to expand the playlist and reveal all sessions
Our Summit
As hotels reach a pivotal midpoint in their recovery heading into a busy summer season, Skift will examine hospitality’s rebound and future through this jam-packed one-day summit. We’ll look at the critical consumer trends, marketing strategies, shifts in the guest experience, operational hurdles and labor shortages, and the latest distribution tactics to consider at this important mid-point in the year.
Join Skift editors and research analysts as they lead a series of interviews with hotel CEOs and executives, research presentations, editorially-driven panels, and conversations with GMs on the ground digging into the big questions facing hospitality, including:
- As U.S. states quickly reopen to full-capacity, how is the sector and its reduced workforce preparing?
- Will the boom of leisure this summer not actually solve the financial problems of hotels?
- What’s behind the resilience of lifestyle hotels and how may that evolve in the future?
- With technology developments happening faster than hotels can even implement them, what data and tech solutions actually matter?
- What might the future of distribution look like and are third parties more important than ever.
Sponsors
Event Tech Host
Speakers
Agenda
Wednesday, June 16th
Welcome
Skift Research Presentation: Digital Advertising in Travel 2021
Taking Stock of Hospitality’s Recovery at this Critical Moment
Tyler Morse
MCR Hotels
Chairman & CEO
Gilda Perez-Alvarado
JLL Hotels & Hospitality
Global CEO
Moderator
Cameron Sperance – Hospitality Reporter
How Can Technology Work to Solve the New Needs of Travelers?
Mike Gathright
Hilton
Senior Vice President & Head of Customer Experience
Moderator
Sean O’Neill – Senior Travel Tech Editor
The New Travel Paradigm: How Accor Is Evolving in a Post-Covid World
Steven Taylor
Accor
Chief Marketing Officer
Moderator
Carolyn Kremins – President
Will Lifestyle Brands Take on New Prominence Post-Pandemic?
Martina Luger
Ennismore
Chief Marketing Officer
Amber Asher
Standard International
CEO
Jane Mackie
IHG Hotels & Resorts
Senior Vice President, Global Marketing-Luxury and Upscale Brands
Moderator
Cameron Sperance – Hospitality Reporter
BREAK
GM Roundtable: What Is It Actually Like to Run a Hotel Right Now?
How Hotels Can Drive Demand With Workforce Lodging Programs
Ron Rogers
CLC Lodging, FLEETCOR
Group President, Lodging Division
Moderator
Alison McCarthy – Editor, SkiftX
Building Brand Loyalty Through Storytelling and Technology
Klaas van Lookeren Campagne
citizenM
CEO
Moderator
Sean O’Neill – Senior Travel Tech Editor
How to Optimize Your Travel Marketing in the Era of Personalization
Marc Vermut
Neustar
VP, The Knowledge Lab
Moderator
Jeremy Kressmann – Research Editor, SkiftX
Skift Announcement and Key Indicators for Future Recovery
Alan Woinski
The Daily Lodging Report
Founder & Editor
Moderator
Rafat Ali – CEO & Founder
What Do Travelers Want: How Hotels Can Stand Out and Drive Demand
Melissa Maher
Expedia Group
Senior Vice President, Marketing and Industry Engagement
Lisa Checchio
Wyndham Hotels & Resorts
EVP & Chief Marketing Officer
Dorothy Dowling
Best Western Hotels & Resorts
Senior Vice President & Chief Marketing Officer
Moderator
Dennis Schaal – Executive Editor / Founding Editor
How Hotels Are Looking Ahead as Large-Scale Events Return
William Hornbuckle
MGM Resorts International
CEO and President
Moderator
Cameron Sperance – Hospitality Report
Event Ends
Get added to Skift Live’s VIP list for early-bird discounts
By entering your email address you agree to receive marketing communications from Skift.
