As we reach the halfway mark of 2021 and examine travel’s rebound, we will turn our focus to hospitality, shifts in consumer behavior, and how the sector is reaching travelers through marketing. Specifically, this event will also check-in on one of the world’s most important tourism markets, Europe. With domestic and regional travel dominating demand across the globe, will hotels and rentals in Europe’s cities — often clogged with tourists pre-pandemic — be bustling once again as a vaccine takes effect, or will it be a long road to recovery? How are marketers engaging with pent-up travelers as we enter the summer season? What does the data tell us about how travelers are booking, and will hotels need to continue to manage the unevenness of last minute bookings and cancellations?
Join Skift editors and research teams for this one-day forum, as we dive into the state of travel, hospitality, marketing and consumer behavior at this pivotal mid-point in the recovery.
We will begin sharing speakers and agenda in early 2021.
For a look at the the type of speakers and schedule you can expect from a Skift event, please visit our Skift Global Forum 2020 site.
Skift Live events are transformative to businesses and brands
Learn from the experiences and strategies of the moist creative leaders at major travel brands.
Our agendas are jam-packed with opportunities to learn from experts, gain tactical knowledge, and understand the latest trends in travel.
Attendees will hear insights on how tech is disrupting the industry and adapting to consumer demand.
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