Panel Discussion
How Travel Brands Can Leverage Data to Fuel a Next-Gen Customer Experience


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How Travel Brands Can Leverage Data to Fuel a Next-Gen Customer Experience

As travel volumes are returning in many parts of the world, delivering a truly digital customer experience is emerging as the number one challenge of the recovery. With customer expectations fundamentally changed and higher than ever before, a shift towards investing in customer data has become an immediate necessity. 

In this changing landscape, brands that prioritize customer experience can gain loyalty, build resilience, and future-proof their businesses. 

In this webinar, Amperity, Amadeus, and Microsoft will join Skift to explore why travel brands are on the brink of either capturing customer loyalty or losing it. Learn how you can use customer data from all sources (not just rewards or loyalty) to differentiate, retain, and energize your customer base through positive, immersive digital experiences.


  • The changing face of travel loyalty and how customers have redefined their expectations 
  • How to harness your customer data for analytics and predictive insights
  • Strategies to make the transition to advanced technology systems that will enable data collection and drive seamless customer experiences



Dan Marcec, SkiftX Research Editor

Panel Discussion

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Missed the live event? The recording is available on-demand.

Why You Should Participate

Skift Live events are transformative to businesses and brands.


Learn from the experiences and strategies of the most creative leaders at major travel brands.


Our agendas are jam-packed with opportunities to learn from experts, gain tactical knowledge, and understand the latest trends in travel.


Attendees will hear insights on how tech is disrupting the industry and adapting to consumer demand.

ABOUT Amperity

Amperity helps brands get to know their customers, make strategic decisions, and take the right actions to deliver better customer experiences and strong business outcomes. We’re a customer data platform that provides intelligent capabilities across data management and unification, analytics and insights, and activation. The company serves many of the world’s most-loved brands, including Patagonia, Alaska Airlines, Lucky Brand, Crocs, J. Crew, Brooks Running, Seattle Sounders FC, and many more.


This virtual event was created by SkiftX, Skift’s in-house creative studio. SkiftX creates content, research, and experiences for travel’s biggest brands. Interested in co-creating an event with us? You find out details about event sponsorships and other custom opportunities by emailing our sales team at [email protected].

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