Shaping the future of tourism in Europe for the benefit of all.
The transatlantic corridor is the busiest and in many ways, most important travel relationship in the world. It is also, right now, the most contested.
Every leader in this corridor is navigating decisions based on a myriad of growing issues: Geopolitical friction is on the rise. Record European travel intent coincides with shrinking budgets and shorter stays. AI is dismantling the discovery and distribution layers that destination marketing was built around.
New aircraft are finally making secondary routes commercially viable, while the major gateways are effectively full. The overtourism narrative has evolved, but is still reshaping how destinations are perceived. And younger travelers who will drive the next decade of growth are still largely underserved.
Join us as we tackle these factors at our 2026 event: Travel in a Fractured World.
‘It’s clear that the summit struck a meaningful chord with industry leaders on both sides of the Atlantic. I’m especially grateful for the attention to detail and the seamless organization that made the event not only engaging but also truly memorable.’
‘A truly insightful event that brought together American and European leaders from across the travel and payments ecosystem to explore the future of transatlantic connectivity, innovation, and collaboration.’
Skift Transatlantic Summit 2025 By The Numbers
Who Attends
This exclusive event will convene 100+ senior leaders from destinations, policymakers, airlines, tour operators, travel sellers, OTAs, DMOs, and travel tech platforms to explore the forces reshaping transatlantic travel.
Through sharp interviews, new research, and decision-led discussions, this summit will equip industry leaders with timely intelligence, strategic partnerships, and cross-market perspectives to navigate travel’s complex future.
2026 Agenda Themes
Demand in a Fractured World: The latest data on intent vs. spend, US inbound softness, Europe’s strong regional demand and the forecasts that should be driving strategy right now.
The Geopolitics of Travel: How politics are shifting Europe-US relations, the impacts on booking behavior, and how operators can plan ahead in a more disruptive, dysfunctional world.
Capturing Traveler Attention: How are marketers competing for global attention as AI reshapes search, influences traveler decision factors, and upends the distribution landscape.
Airline Networks and Multimodal Futures: What is the dispersal strategy of the future, as major airline hubs fill up, tier-two and tier-three routes grow, and rail connectivity increases.
The Tourism Perception Gap: How destinations need to manage narratives, rethink seasonal flows, better leverage creators relationships, and find the right levers for demand redistribution.
The Traveler We Are Building For: How the industry is prepared, and not, for younger, AI-first traveler segments driven by agentic discovery, last-minute bookings, and layered experiences.
Previous Edition Speakers
From leading CEOs of major travel brands to trailblazing entrepreneurs and influential destination leaders, the voices on stage embody some of the most powerful and forward-thinking perspectives in the travel industry. 2026 speakers will be announced soon.
Venue
Portmarnock Resort & Jameson Links, Dublin
Set on Dublin's coastline, Portmarnock Resort & Jameson Links pairs seaside views with one of Ireland's most storied links courses - an inspiring backdrop for the corridor's most important conversations, and a fitting host city at the literal midpoint of the transatlantic relationship.
Address: Strand Rd, Burrow, Portmarnock, Co. Dublin, D13 V2X7, Ireland
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Sponsor Opportunities
Want to be part of the event? Sponsor opportunities include main stage talks, networking and more. Reach out to sponsorships@skift.com to learn more.