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Alastair Thomann


Generator and Freehand Hotels

Alastair Thomann is Chief Executive Officer of Generator since July 2017 and Chief Executive Officer of Freehand Hotels since its acquisition in October 2019. Thomann previously launched and served as Managing Director of pentahotels, a global lifestyle hospitality platform part of Rosewood Hotel Groups.

Thomann was tasked with the rebranding and turnaround of underperforming hotels within the portfolio. Prior to that, Thomann headed up operational asset management function for CTF Hotels and Resorts, the private holdings of Henry Cheng (New World Group), a portfolio of 39 Marriott, Renaissance and Courtyard branded properties.

Thomann’s earlier career includes roles within Arthur Andersen’s hospitality division and Radisson Edwardian Hotels. Thomann graduated from Surrey University with a bachelor’s of science in Hospitality Management.

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