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Alexander Schellenberger

Chief Luxury & Premium Brands Officer


As the Chief Luxury & Premium Brands Officer for Accor, Alex Schellenberger oversees the brand management and marketing of some of the world’s most iconic hospitality brands, including world-leading names like Fairmont, Sofitel and Pullman.

Alex brings a wealth of world-class branding and luxury experience to Accor, with more than 16 years in senior executive positions that took him around the globe at Procter & Gamble, Coty and lastly watch and jewellery manufacturer Swarovski. Throughout his 13 year career at P&G and COTY, he had the opportunity to work on many iconic international brands such as Wella, Hugo Boss Fragrances and Braun Electronics.

Proficient in English, German, French and Spanish, Alex earned an international Bachelor of Science in Business Studies from Lancaster University in the UK and the Warrington School of Business in the US; followed by a Master of Science double degree in International Business from EAE and Universidad Politecnica in Barcelona.

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