Skift Live

Amanda Barnett

Commercial Director

Visit Oman, the Sultanate of Oman’s premier B2B travel booking gateway, revolutionizes global access to the destination’s diverse tourism experiences. As a digital hub and unrivaled inbound marketplace, it seamlessly connects trade professionals worldwide with live bookings across Oman’s rich array of travel offerings and spearheads distribution initiatives to support Oman’s National Tourism 2040 strategies.

As the Commercial Director at Visit Oman, Amanda Barnett has been instrumental in the company’s development since its inception, and now oversees all aspects of the business, guiding the organization towards its strategic goal of showcasing Oman’s beauty and enabling the local travel and tourism sector, dedicated to enhancing their global visibility and accessibility.
With a career spanning over 20 years, Amanda has extensive experience across the Middle East, including significant contributions to iconic developments such as being part of the pre-opening team of Burj Khalifa in the UAE, together with senior roles in aviation at Hamad International Airport in Qatar, and destination marketing with Gold Coast Tourism in Australia. Now permanently residing in Oman, Amanda’s expertise in developing business strategies and executing global marketing campaigns has been instrumental in promoting Oman’s tourism sector in both local and international markets. An MBA graduate in Marketing from the Australian Institute of Business, Amanda’s leadership at Visit Oman reflects her deep commitment to the industry and her ability to foster growth and innovation in tourism.

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