Amy Martin Ziegenfuss is Carnival Cruise Line’s Chief Marketing Officer. She joined the Carnival team in May 2023.

Prior to joining Carnival, Martin Ziegenfuss was most recently Senior Vice President, Global Enterprise & Brand Marketing for Hilton Hotels & Resorts. During her seven years there, Amy and her team were focused on launching several new hotel brands, as well as repositioning powerful legacy brands like Hampton, introducing modern marketing tools, and developing Hilton’s first-ever umbrella brand platform: “Hilton. For the Stay.”

Amy also spent 11 years at Choice Hotels in a variety of marketing roles both in the U.S. and in the UK, after holding roles at several organizations in the financial, healthcare and non-profit sectors.