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Ashraf Amaani

Senior Brand Director, Middle East, Africa & Southeast Asia

Mandarin Oriental Hotel Group

Ashraf Amaani is a highly accomplished marketing professional with an impressive track record spanning over 14 years in the luxury hospitality industry. Currently serving as the Brand Director for the Middle East, Africa & Southeast Asia at Mandarin Oriental Hotel Group, Ashraf is responsible for driving the strategic marketing agenda for the regional portfolio. His primary focus is on brand-building, growth, partnerships, and experiential marketing, all aimed at enhancing the Group’s market position and driving engagement.
Before joining Mandarin Oriental, Ashraf held various leadership positions in renowned hotel groups such as Four Seasons and Jumeirah Hotels & Resorts. In those roles, he was responsible for overseeing all aspects of marketing and communications, including brand awareness, advertising, digital marketing, and media relations. He has also led successful integrated campaigns across multiple platforms, demonstrating his expertise in the field.

Ashraf is known for his creativity and his ability to collaborate with like-minded brands, leading to the cultivation of a vibrant community around the brand. He has a talent for developing unique and compelling marketing campaigns that resonate with key markets and create a lasting impact.