Beth Surmont is a strategist who works with associations and non-profits to help them redesign, reinvent, and reinvigorate their events. As the current Head of Strategy & Design at 360 Live Media, her approach of audience-centered design combined with purposeful intention is her secret to creating meaningful and impactful events. Beth was recently named as an Innovator in the Smart Women in Meetings 2026 class. She was awarded the 2024 Groundbreaker award from PCMA. Beth is both an ASAE Fellow and a CMP Fellow. She holds certificates from IDEO in Human-Centered Strategy and Applied Futuring. She is a founding board member of SocialOffset, a nonprofit that encourages local donations instead of destination boycotts. She currently lives in New Jersey with her wife, dog, and cat.