Bryan Terry

Bryan Terry

Managing Director and Global Aviation Leader
Deloitte

Bryan is a Managing Director in Deloitte’s Enterprise Performance practice and serves as the firm’s Global Aviation Leader. With more than 30 years of industry experience Bryan has successfully led challenging and complex projects across the airline enterprise, including commercial strategy (M&A, joint ventures, network planning); customer experience (loyalty, inflight entertainment & connectivity, corporate sales); operational excellence (technical operations, crew management, airport operations, supply chain, cargo); technology (passenger service systems, MRO, ERP, CRM); and other corporate functions (talent, finance, fuel).

He has served on Aviation Week magazine’s Top Performing Airlines Council of Advisors and has led numerous company specific and industry-wide transformation projects that have generated more than $1 billion in tangible benefits including:

  • Supporting multiple airlines worldwide with their recovery efforts following Covid-19, including restructuring services, improving liquidity and working capital management, increasing workforce productivity, and improving organizational efficiency
  • Leading the development of sustainability strategies and solutions, including the purchase of sustainable aviation fuels and carbon offsets, for multiple leading global airlines
  • Assisting a leading global airline assess its international competitiveness and strategic options for growth
  • Assisting a leading global airline and its joint venture partners transform their Transatlantic franchise to improve performance and cost effectiveness
  • Developing an IT modernization strategy and roadmap for a leading network airline
  • Supporting a leading private equity firm’s due diligence and acquisition of a US based ULCC (ultra low-cost carrier)
  • Supporting a leading global airline in the divestiture of its airport and ground handling business
  • Supporting the development and implementation of a new loyalty strategy for a leading global airline
  • Leading multiple implementations of passenger service systems (PSS) for global airlines in the US, Europe, Asia and Latin America
  • Leading the implementation of a new CRM system and related reporting tools for the corporate sales and cargo unit for a leading network airline in the US
  • Leading the development and execution of next generation crew management strategies and roadmaps for global airlines in the US and Asia
  • Developing and implementing a MRO technology strategy for a leading global airline
  • Leading the implementation of a new ERP platform for a leading Latin American airline
  • Leading the development of an inflight entertainment and connectivity (IFEC) strategy for a leading network airline
  • Leading the transformation of global distribution and settlement systems for airline passenger and cargo agency sales
  • Supporting the implementation of a new cargo operating system for a leading global airline in the US