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Chin Siang Yap

Deputy Chief Executive

Singapore Tourism Board

Mr Yap Chin Siang assumed the position of Deputy Chief Executive of the Singapore Tourism Board in June 2020. In this  role, he leads the Experience Development Group in developing  original tourism concepts and experiences, promoting  investments in new tourism products, developing Singapore as a leisure and business events capital, as well as building distinctive and sustainable  precincts that shape a unique and holistic visitor experience. Chin Siang is also  responsible for the Corporate Development functions including Finance, Human  Resources and Organisation Development, Legal as well as Compliance and  Corporate Services. He also heads the Singapore Exhibition and Convention Bureau  to attract and develop quality exhibitions, conferences, association congresses and  corporate events to Singapore.

Chin Siang was previously the Assistant Chief Executive of the Policy and Planning  Group from October 2012 to February 2019, where he led the policy and strategy  development across STB. He oversaw areas such as capability and manpower  development, and drove industry development and regulatory efforts for integrated  resorts, cruise, hotels, travel agents and tourist guides. He also oversaw the planning  and management of large scale tourism infrastructure such as Singapore Expo and  Marina Bay Cruise Centre Singapore. Chin Siang was seconded to Gardens by the  Bay as its Deputy Chief Executive Officer (DCEO) from March 2019 to May 2020. In  this role, he provided strategic direction and developed policies to position Gardens  by the Bay as a premier horticulture and nature-based attraction. He was also  responsible for the business development, retail management, programmes and  outreach, digital transformation and strategy, public relations and corporate  communications, corporate development, and human resource and corporate services  functions of the Gardens.

Prior to joining STB, Chin Siang was Director, Ministry of Trade and Industry where he  was responsible for formulating and implementing economic strategies to engage  North-east Asia. Later seconded to the Energy Market Authority (EMA), he headed  Energy Planning & Development Division, overseeing EMA’s policy and planning work  to ensure that Singapore’s energy market remains competitive. He also steered EMA’s  industry development and external engagement efforts to promote a dynamic energy  landscape and showcase Singapore’s thought leadership.
Before MTI, Chin Siang spent 9 years in the banking industry, in leading global  financial institutions such as Standard Chartered, Citibank and ABN Amro.

Awarded the Singapore Government Overseas Merit Scholarship and Cambridge  Commonwealth Trust Fund, Chin Siang was conferred a Bachelor of Arts degree in  Economics (2nd Upper) from Emmanuel College, Cambridge University in 1991.