Claudio Bellinzona is a co-founder of Musement, a leading European travel startup, which was acquired by the TUI Group, one of the world’s leading tourism businesses, in 2018. Musement went onto become part of TUI’s Tours & Activities division TUI Musement, where Claudio held the role of Chief Supply Officer, overseeing a global team sourcing all elements of TUI Musement’s experiences and managing the commercial relationships with all suppliers, including tours, venues, tickets and activities. In 2023, Claudio left TUI Musement, but still works closely with the business and its leadership team as a consultant specializing in growth strategy, including projects focused on business development in the Middle East.