Claudio Bellinzona

Claudio Bellinzona is Chief Supply Officer for TUI Musement, the Tours & Activities division of TUI Group, one of the world’s leading tourism businesses. Claudio oversees a global team that sources all elements of TUI Musement’s experiences and manages the commercial relationships with all suppliers, including tours, venues, tickets and activities. He also plays a key role in defining the future strategy of the business as part of TUI Musement’s leadership team, and has taken on an additional role as project lead for TUI Group’s growth strategy for the Middle East.

In 2012, Claudio co-founded Musement, one of the leading tours & activities platforms worldwide, which in 2018 was acquired by TUI as part of its Tours & Activities division, now known as TUI Musement. Claudio is a digital media expert and entrepreneur, with over 15 years of experience in building digital products and launching innovative ventures. As manager and consultant he has been working in different roles with Pay-Tv (Sky), Telco operators (Fastweb), TV networks and media distributors.

Claudio is based in Milan and is also Adjunct Professor in Digital Innovation at the University of Pavia and regularly collaborates with SDA Bocconi.