Skift Live

Dana DiGregorio

Global Managing Director

MESH Experience

Dana DiGregorio is an award-winning global leader, who has built her 15+ year career around strategic relationship building and agile business decisions to create the best outcomes for her clients and global teams. As a shareholder and Global Managing Director at MESH Experience, she is responsible for leading business strategy, marketing, research and operations, while also working directly with clients consulting on insight and marketing strategy. In her career, Dana has held many different roles that influence research, marketing strategy and business/sales outcomes. Prior to joining MESH Experience, she was a Vice President at Nielsen with various responsibilities including leading the Nielsen Opinion Quest business unit as well as working under the Nielsen Marketing Cloud solutions team alongside long time industry Mar-tech leaders and entrepreneurs.

In 2022, MESH Experience won the Quirks ‘Agency of The Year’ Award, thanks to her team building and leadership expertise. A seasoned member of WIRe (Women in Research) and the New York chapter lead, Dana has been a senior mentor within the WIRe organization for many years, with mentees across the globe, as supporting women in business is a key passion of hers. She is a Marketing Academy Scholar (2022) and US Council member, Market Research Council member and “Change-Maker”, was recently a Finalist for Quirks Fearless Leader Award (2022), as well as a 2023 Insight250 award winner, honoring the ‘World’s Top Data-Driven Innovators and Leaders’. You can find her on stage in 2023 with the CEO and Chairman of AdWeekNY talking about the value of experience measurement, and she was a 2023 judge for the incredible Future is Female Awards, honoring the country’s most impactful female executive leaders. Dana is a board member of PAWS Youth and Advocacy Group, a Non-Profit organization in her hometown of Rochester NY, which supports our community youth through sports as a conduit to leadership. But above all else, she is a proud mom to two incredible future leaders of her own, Levi & Easton.

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