Eric de Groot, MindMeeting BV, is one of the first Meeting Designers. His pioneering work started in 1992; now he caters to the national (Dutch) market in his company De Wet van Thomas and internationally in MindMeeting. Thanks to his background in drama he takes a broad, human perspective to meetings and meeting processes. Eric regularly conducts workshops and learning sessions for professionals all around the globe. He co-wrote ‘Into the Heart of Meetings’ referred to as the bible of the changing meeting industry. ‘Meetings by Default or by Design’ also co-authored with Mike van der Vijver, intends to help meeting owners to improve their meetings exponentially. He sees meetings as potentially strong catalysts of success if action is involved in them. ‘From Audience to Contribience’ is his design motto. His meeting designs involve tailor made interactions, crowdsourcing and group-work. He calls his presentations Keyshops.