Skift Live

Erik Friemuth

Member of the Group Executive Committee; Group Chief Marketing Officer; and Managing Director, Hotels & Resorts

TUI Group

As a Member of the TUI AG Executive Committee and Group Chief Marketing Officer, Erik is responsible for the marketing and brand strategy of the entire TUI Group and is driving the global customer experience and quality campaign. In addition, as Managing Director TUI Hotels & Resorts, he leads TUI’s own hotel brands such as TUI Blue, Robinson, TUI Magic Life and the Group’s concept hotel brands.
Erik started his professional career in the digital industry. He held various senior management positions at the international media group Bertelsmann and was Chief Marketing Officer and Managing Director Consumer Business at Vodafone Germany.

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