Geoffrey is the Global Head of Hospitality, Travel and Leisure for Medallia. In this role he provides strategic CX guidance and leads a multi-market team that implements Medallia Experience Cloud to leading hospitality and retail companies. Geoffrey has 20 years of experience in the hospitality industry, most recently a founding member of the asset management team at Pebblebrook Hotel Trust, serving as the Director of Asset Management. Previously he led and expanded a global CX program with over 7,000 locations, and was a consultant covering the hospitality industry for PwC. Through his career, he has worked across the hotel, vacation ownership, food & beverage, airline, and gaming sectors and carried out cx program development, asset management, capital planning, revenue management, financial performance analysis, corporate brand benchmarking analysis, market studies and economic impact analysis. Geoffrey has held management and operational roles with Hilton Worldwide, Marriott International, Starwood Hotels & Resorts, Carlson Hotels, Dolce Hotels & Resorts, and Levy Restaurants. Mr. Ryskamp is an alumnus of Michigan State University and holds an MBA from the University of Maryland.