As a Managing Partner and member of the ICF Next executive leadership team, Guy Cierzan has primary ownership of the strategic direction and business operations across all of ICF Next’s loyalty and customer marketing capabilities. He oversees the product roadmap for ICF Next’s proprietary loyalty platform, Tally®; helps guide and shape the outstanding work of the technical and creative teams; leads strategic engagements with ICF Next and ICF; and provides senior leadership on select large clients.

Guy has more than 22 years of experience in the loyalty marketing business, and he has held executive leadership positions with primary ownership of strategic direction and business operations of loyalty divisions. His client experience includes work with Hilton, Hyatt, Advance Auto Parts, Amtrak, Avis and Luxottica.