As a nearly 13-year veteran of IHG, Balsley now leads the Loyalty & Partnerships team where she will shape the strategic direction moving forward, applying her extensive industry knowledge and track record of innovation and global scale delivery in her new role. She will be accountable for IHG® Rewards Club, IHG’s award-winning global loyalty program that spans 16 hotel brands, and strategic partnerships that help deliver a differentiated guest experience and enhanced revenues. Balsley will work with her team to build an even stronger, industry-leading program that offers incredible experiences to members, including global concert selections and attendance at top sporting events, like the US Open.
Previously, Balsley served as Senior Vice President, Global Marketing, Mainstream Brands where she was responsible for developing and delivering brand strategies that enhance the guest experience and drive sustainable brand performance. Since joining IHG in 2007, she has held leadership roles across the Americas region including strategy and brands and marketing.
Balsley is based at IHG’s Americas headquarters in Atlanta.