Highly-experienced and globally-connected stateswoman Gloria Guevara is Chief Special Advisor to the Saudi Minister of Tourism. Tasked to drive the transition to sustainable tourism, she was previously President and CEO of the World Travel & Tourism Council leading the sector through the pandemic and is the former Minister of Tourism for Mexico. She began her career at the Sabre Travel Network in 1995 and has received multiple awards from academia and the private sector and been recognised as one of the most influential women in Mexico by CNN and Forbes.