Janette Roush is the SVP, Innovation and Chief AI Officer for Brand USA, the nation’s destination marketing organization. Roush leads the organization’s AI strategy and innovation initiatives to advance consumer promotion, trade and partner engagement to promote the United States as a premier travel destination.

She joined Brand USA from New York City Tourism + Conventions, where she oversaw the organization’s paid media strategy, programs and media insights to drive visitation across the five boroughs.

Her prior experience includes more than two decades marketing Broadway at Broadway.com and AKA, a global leader in entertainment advertising and strategy. She holds an MFA in Performing Arts Management from Brooklyn College.

A native of Kansas City, Missouri, Roush is a two-time Ironman, a LinkedIn Top Voice, an expert advisor for the European and US cohorts of the “AI Opener for Destinations” program, and was named a 2024 Influential #Eventprof by Northstar Meetings Group.