Skift Live

Jeremy Sampson


The Travel Foundation

Jeremy is a globally recognized leader, facilitator, speaker and advocate working at the crossroads of tourism, community engagement, and conservation. During his career he has supported business and destinations in more than 30 countries on issues related to impact management, marketing, product development, and sustainability. Jeremy was instrumental in setting up the Future of Tourism Coalition in 2020, and currently serves as the Chair of this global movement representing 6 NGOs and nearly 650 signatories. He also serves on the Global Sustainable Tourism Council’s Destination Stewardship Working Group and is Co-Chair of the Destinations Working Group for Tourism Declares a Climate Emergency.

In his current role as CEO of nonprofit The Travel Foundation, Jeremy leads a global team focused on unlocking systems change in the travel and tourism sector towards a more equitable and inclusive tourism economy that benefits communities and the environment. Prior to this, he worked at the IUCN Centre for Mediterranean Cooperation in Spain, where he was instrumental in launching the MEET Network, a destination management association for Protected Areas in Europe and North Africa. He also spent time in private sector as President of international tour operator GreenSpot Travel and in academia as an Adjunct Professor at the George Washington University’s International Institute of Tourism Studies.

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